We are excited to announce our upcoming EACD Regional Event in cooperation with Lithuanian Public Relations Specialists’ Association which will take place in Vilnius on March 16th 2017.

“Social media influencers. Do we use them in a proper way?”

Organizations are increasingly challenged by influencers on the social web. Nobodies of the past are the new somebodies demanding the attention of communication professionals. Communication professionals understand the importance of social media influencers, but do they use specific strategies to communicate with them or even to identify them? Do they track and approach them proactively? What are the differences and similarities in Western and Eastern Europe and what can be learned? During the discussion, led by a communication professional from Europe, and supported by a native communication professional, the answers to these questions will be given and the solutions, based on the best practice examples, will be met.

Date: 16th of March 2017
Time: 18.30 – 21.00
Place: Martynas Mazvydas National Library of Lithuania, Gedimino pr. 51, Vilnius
Entrance: free of charge compliments of the EACD and LRVS.

Our Speakers

  • oni Perez, CEO of OS/G Communications Agency, Helsinki

Toni joined OSG in 2005 as head of OSG Communications. OSG Communications has been conveying the message of a good life since 1993. OSG Communications was nominated this year as finalist in Agency of the Year contest and was ranked in top3 of Finnish PR agencies in Image study 2017 by Taloustutkimus. Toni brings over 15 years of experience in the journalism and PR arena. He has advised clients such as Samsung Electronics, SAS Institute, Takeda and Cramo.He works daily with social media influencers and believes strongly in the power of a good story.



Arvidas Bendorius, Author of “How to become a star of Facebook“ and social media influencer






Aidas Puklevicius, Creative Director at Fabula Hill+Knowlton Strategies






Gabriele Sereniene, Public affairs and communications manager at Coca-Cola HBC, will moderate the event.

Lina Jakučionienė, Head of Corporate Communication in the Baltic States at ERGO & EACD ambassador / coordinator for Lithuania is looking forward to an engaging event. If you have any further questions please don’t hesitate to contact us at [email protected].