In today’s fast-paced world, communication plans must be both strategically robust and agile enough to keep pace with the people and environments they support. Join us for an interactive session where communication expert Tobias Hübscher from eBay will share real-world experiences in crafting flexible strategies that adapt to evolving business needs, shifting priorities, and diverse objectives across business units. Maijastiina Rouhiainen, PhD, from FINDINGS, will introduce a new assessment tool designed to equip your team for planning in such environments and driving impactful communication. This session is ideal for leaders seeking to elevate their communication strategies for greater impact in 2024 and beyond!

  1. Reality Check: Tobias, as an industry expert, will discuss strategies for planning and measuring communications in dynamic environments. He’ll explore how to reverse-engineer a communications plan in the face of evolving organizational structures, shifting business strategies, and varying priorities across business units. This will include a hands-on, agile sprint approach.
  2. Resolution Focus: Maijastiina will provide insights into communication planning using the new FINDINGS Codes assessment tool (findings.codes/communication). This  framework offers both a strategic and agile approach to assessing current communication practices and enhancing team connectivity, collaboration, and inspiration.

 

Speakers:


Dr. Maijastiina Rouhiainen-Neunhäuserer, Founder, Leadership & Communication Consultant, Findings
She is a seasoned communication consultant specializing in leadership communication (https://findings.fi). With a PhD in this field, she brings two decades of experience as both a consultant and an in-house communication director. Recently, she launched a new assessment tool for leaders, teams, and organizational developers to improve communication effectiveness. Maijastiina provides strategic advice on change, ESG, and crisis communication to C-suite leaders and organizational communicators, while also serving as an executive team and design thinking coach. Her portfolio is impressive, encompassing start-ups, SMEs, and multinationals such as Ball Corporation, eBay, and APCO Worldwide. Additionally, she is a sought-after lecturer and speaker at universities and leadership programs.

 


Tobias Huebscher, Director, Employee & Executive Communications, eBay Global Markets
Tobias is a strategic communications leader and adviser to eBay’s Global Leadership team with more than two decades of corporate communications experience. What started as a 4-months interim consultancy job at eBay has turned into a 20-year long career with several regional and Global Communications roles within eBay, PayPal and Skype. Prior to this, Tobias started his career as a radio DJ, and worked in Comms and PR roles both on the agency side and for companies like Lufthansa and BMW across Germany, Switzerland, the U.K. and the United States. He loves travelling (almost 70 countries visited to date!), studied Economics and has a diploma in transport economics and tourism marketing.

 

Moderator:


Vanessa Pavinato, EACD Board Member
Vanessa is Head of Communications at the European Society for Medical Oncology, a leading professional organization, representing 35,000 professionals in 170 countries. Having worked for more than 20 years in the field, she has witnessed some of the most critical developments and evolutions that have impacted both the organization and communications.