GDPR – The death knell for unsolicited media outreach?

Many communication professionals do not fully comprehend the extent to which they will be impacted by GDPR, wrongly believing that the new legislation will only affect the marketing side of the house. GDPR, which takes full effect in May 2018, covers both B2B and B2C communications. For example, any in-house team or agency that relies on unsolicited emails to journalists to secure coverage or interviews could suddenly find that GDPR brings this kind of media outreach to a stunning halt. Non-compliance will result in fines of up to 4% of global turnover for your organisation. What will this mean for the future of the media relations industry? With Ireland being home to many European headquarters, nowhere will the effects of GDPR be felt more than here.

Join us for a panel discussion led by experts at the heart of the debate to learn how companies will be preparing for GDPR. Learn how GDPR will affect your organisation’s communications and how to navigate the challenges that lie ahead.

We are pleased to confirm our first speakers:

Paul Quigley, CEO, NewsWhip

Paul Quigley is CEO of NewsWhip, a technology that enables the world’s leading publishers and brands to predict and understand the stories that will engage their audiences. Paul founded NewsWhip in 2011 to “find the most interesting stories in the world”. Each day its platform is used by thousands of journalists, marketers, and communicators in 30 countries to identify opportunities and deepen their understanding of what stories will engage audiences, and why.

Emerald de Leeuw, CEO, EuroComply

Emerald de Leeuw, an internationally recognized Data Protection specialist, is CEO of EuroComply, a software company that helps companies manage General Data Protection Regulation (GDPR) compliance. Emerald de Leeuw’s qualifications include an LL.B, LL.M (E-Law and Intellectual Property), and MSc., and she is Harvard Law Certified in Copyright Law. She has admirably succeeded in combining her passions for law and technology, bringing these aspects together into her business and speaking careers. Besides her work and speaking responsibilities, Emerald is also the Managing Director of Lean In Cork, where women are encouraged to collaborate in order to achieve both personal and career goals. In 2017, the European Commission, Parliament, and EYIF in Brussels, Belgium awarded Emerald the European Innovator of the Year Award. When not working or engaging audiences, she lectures at the Law Society of Ireland on the Technology Law and Data Protection Courses.

Jason Burns, Analytics Architect and GDPR Leader (Ireland), IBM

Jason is currently GDPR lead/Analytics Architect for IBM Ireland. Jason Burns has had a variety of roles within the IT sector since graduating from UCC/UL in 1997. His career began in software development as a technical writer, then progressed to team management positions before finally gaining his PMP qualification in 2004 and moving into a variety of project management roles. On returning to Ireland in 2006, Jason has had a variety of client-facing roles working for software development companies –  everything from reward recognition programs to telecom network management solutions for the Irish market. Since joining IBM, Jason has spent several years working in the data and analytics arena, covering data warehousing, business intelligence through to advanced analytics solutions – helping customers make the most of their data to help drive the business growth.

Laura Flannery, Lead Consultation Specialist, Office of the Data Protection Commissioner

Laura is a Lead Consultation Specialist with the Office of the Data Protection Commissioner. Within the Consultation Section, Laura works in an advisory capacity with data controllers across the public and private sectors, providing data protection awareness and best practice guidance. Laura is currently a member of the eGovernment Group of the Article 29 Data Protection Working Party of the European Commission and regularly contributes to published opinions in respect of data privacy and processing of personal data. Her current areas of involvement include Codes of Conduct under GDPR. Laura holds a number of legal qualifications from NUI Galway and worked in the Department of Justice and Equality prior to taking up her current role.

Paul Hayes, EACD Regional Coordinator for Ireland, will moderate the discussion. At Beachhut, Paul drives strategy for a wide variety of tech clients in multiple verticals and geographies. He is known as one of the best connectors in the Irish tech ecosystem and has mentored over 150 startups through Launchpad, DCU Ryan Academy and Dogpatch Labs. He works with founders on all aspects of their strategic communication from fundraising to IPO. Paul has extensive experience in technology communications and notably developed the messaging for early Irish tech success stories such as Havok and Demonware. An accomplished host of many technology events in Ireland and abroad, he has delivered innovative marketing strategies at international trad shows such as GDC and SxSW. He was a founder of Games Ireland.

This event is free of charge compliments of the EACD and Beachhut PR but please make sure to register your attendance below as places are limited.