*Registration is now closed. If you still wish to attend, please contact us directly ([email protected]).


We are excited to announce the very first event of our new EACD Debate series and delighted to invite you to join The Rome Debate.

The Rome Debate: Rebuilding trust in the misinformation era

Date: 2 March 2017
Time: 6.00pm (doors open at 5.30pm)
Location: c/o ENEL Group (Sala Avogadro), Viale Regina Margherita 125, 00198 Roma

The current controversy about misinformation comprises several topics. It fuses together the phenomenon of filter bubbles on social media, the role of traditional journalism, the unscrupulous use of data and emotional messaging in shaping public opinion. The after-shock of the global economic crisis has resulted in a lack of trust in established organizations.

The final simplification is the new use of the word “post-truth” to explain the resulting effect. Even the British Oxford Dictionary made “post-truth” its word of the year, “relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief”.

Today’s companies, institutions, academies and governments suffer from a lack of trust since people are more likely to focus on horizontal discussions and engagement with peers. People are able to easily sidestep traditional intermediaries such as the media, political parties, unions or associations.

How can we defend the truth, present the correct information and give balanced opinions? What major challenges must communicators overcome to achieve a new level of trust and reputation for their organizations?

Marco Magli, Head of Media and External Relations at Avio Aero (General Electric) and EACD Regional Coordinator in Italy, will open and moderate the event.

We are pleased to announce the following speakers have been confirmed:

Anthony Gooch Gàlvez, Director of Public Affairs and Communications at OECD & EACD Vice-President
As Director of Public Affairs and Communications at the OECD, Anthony Gooch Gálvez is responsible for shaping the OECD’s global strategic communications effort covering media, public affairs and publishing operations. Prior to joining the OECD, Anthony spent 13 years with the European Commission, serving as the EU’s Trade Spokesman and Special Adviser to the EU’s Chief Trade Negotiator, Pascal Lamy. He also headed the Commission’s media and public diplomacy operations in the US and the UK. He has been an EU Visiting Fellow to the University of Southern California (USC) and a Fellow of the USC Center for Public Diplomacy.

Ryan O’Keeffe, Director of Communications at ENEL
Ryan O’Keeffe oversees Enel’s brand strategy, global advertising, internal communications, media relations and digital communications at Group level. Ryan joined UBS Investment Bank in its South African office before moving to London where he worked in the M&A and Leveraged Finance teams. In 2006 he joined Finsbury, the global strategic communications consultancy, culminating in leading Finsbury’s 2011 merger with US-based Robinson, Lerer & Montgomery. Ryan is a board member of Enel Cuore Onlus, and is also involved with various educational charities in South Africa and the UK.

Aura Salla, Adviser for Communication and Outreach at the European Political Strategy Centre of the European Commission
Aura was previously working as a Member of Cabinet and Communications Adviser of Jyrki Katainen, European Commission Vice President responsible for Jobs, Growth, Investment and Competitiveness. She joined Jyrki Katainen’s team in August 2014. Before joining the Commission she worked in a consultancy firm Recommended Finland as a Project Manager specialising in EU affairs and communications and before that as a speechwriter in the Finnish Parliament. Aura has been visiting lecturer in Harvard University.

Paolo Messa, Member of Board of Directors at RAI Radio Televisione Italiana
Paolo Messa is Director at the Center for American Studies and founder of Formiche, a publishing project that includes a monthly magazine, an online newspaper and Airpress, a review devoted to policies for aerospace and defense. Paolo is also member of the board at RAI, the Italian public tv broadcaster, at the CONAI, and at NIAF Italy. Previously, Paolo was Communication Advisor to the vice prime minister and to the minister of the Environment. From 2001 to 2006, he was Chief of Communication to UDC, an Italian political party.

Luigi Contu, Editor in Chief of ANSA
He has been the editor in chief of the Italian news agency ANSA since June 2009. He started his career working for the economic newspaper Ore 12 before joining the finance editorial department of ANSA. In 1997 he led the political news department and subsequently he was appointed Deputy Director of the Agency with the task of coordinating the political information and institutional relations. In those years he was appointed secretary and later vice president of the Parliamentary Press Association. In 2004 he was the head of the internal affairs newsroom for La Repubblica newspaper, which will lead up to 2009 before being appointed as editor in chief of ANSA.

The event will be free of charge compliments of the EACD and ENEL Group. If you have any further questions please don’t hesitate to contact us ([email protected]).