The 2021 Edelman Trust Barometer shows us that, following a year of unprecedented disaster and turbulence, we face an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world.

But the data also offers a glimpse of hope for businesses. Post-pandemic, businesses are now the most trusted institution in the world with a 61% trust level globally. They are also the only institution seen as both ethical and competent. Other institutions, such as the media and governments, have seen a remarkable decline in trust.

This raises big questions for businesses:

  • How should we move forward in a high trust environment?
  • How do we possibly meet society’s expectations?
  • What are the risks of getting it wrong and what are the key dilemmas for communication directors?
  • Are our leaders ready to lead and capitalize on this opportunity?
  • What should CEOs expect from communications directors in a high trust environment?

Our next EACD NL event brings together a panel of reputation experts and communications leaders from key industries to take a deeper dive into this critical aspect of the Edelman Trust Barometer.

Keynote presentation:

  • Arent Jan Hesselink, EMEA COO, Edelman
  • Christiane Schulz, CEO, Edelman Germany

Panellists:

  • Angie Gifford, Vice President Central Europe, Facebook, Inc.
  • Minke Bijl,  Senior Vice President Communications & External Affairs, DSM
  • Bart van Leeuwen, Head of Communications, Dutch Banking Association

If would like to register for the event, please click the button below.

 

EACD Members can join this event for free, non members will have to purchase an entry ticket at the fee listed on the registration page. You can apply for EACD membership here and still participate for free.

If you have any questions, please reach out to [email protected] or [email protected].
We look forward to seeing you for another great session and fascinating discussion.