The 2021 Edelman Trust Barometer shows us that, following a year of unprecedented disaster and turbulence, we face an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world.

But the data also offers a glimpse of hope for businesses. Post-pandemic, businesses are now the most trusted institution in the world with a 61% trust level globally. They are also the only institution seen as both ethical and competent. Other institutions, such as the media and governments, have seen a remarkable decline in trust.

This raises big questions for businesses:

  • How should we move forward in a high trust environment?
  • How do we possibly meet society’s expectations?
  • What are the risks of getting it wrong and what are the key dilemmas for communication directors?
  • Are our leaders ready to lead and capitalize on this opportunity?
  • What should CEOs expect from communications directors in a high trust environment?

Our next EACD NL event brings together a panel of reputation experts and communications leaders from key industries to take a deeper dive into this critical aspect of the Edelman Trust Barometer.

Keynote presentation:

  • Arent Jan Hesselink, EMEA COO, Edelman
  • Christiane Schulz, CEO, Edelman Germany

Panellists:

  • Angie Gifford, Vice President Central Europe, Facebook, Inc.
  • Minke Bijl,  Senior Vice President Communications & External Affairs, DSM
  • Bart van Leeuwen, Head of Communications, Dutch Banking Association

If would like to register for the event, please click the button below.

 

This event is for members only, not a member? You can apply for membership here.

If you have any questions, please reach out to [email protected] or [email protected].
We look forward to seeing you for another great session and fascinating discussion.