Transforming Companies into Connected Communities and Ecosystems – Opportunities and Risks for Reputation Management

The transformation of companies into connected communities and business ecosystems is fundamentally altering how communication professionals master their roles. What remains constant however is their number one responsibility: to build and protect reputation.

While, for a long time, it seemed more evident to discuss external sources for reputation opportunities and risks, recent research argues that most drivers emerge from inside the organization. What does this mean for us as communication professionals? We cordially invite you to join us for an evening to discuss the transformation of companies, the importance of reputation management and the ways how to change communication standards to future-proof your organization.


  • 18:00 Apéro and networking
  • 18:25-18:30 Welcome and introduction EACD EACD Switzerland
  • 18:30-18:45 The Future of Reputation Risk Management: findings from EACD/ReputationInc study Dennis Larsen, Kerstin Liehr‑Gobbers ReputationInc
  • 18.45-19.00 Communication as an enabler in risk management Médard Schoenmaeckers Head Group Internal Communications, Credit Suisse
  • 19:00-19:15 Internal and External Communication – blurring lines? Niina Eschmann Head of Internal Comms and Content, ABB Ltd
  • 19:15-19:30 Establishing connected communities Abby Guthkelch Global Communications Solutions Lead, Workplace by Facebook
  • 19:30-20.00 Panel discussion and Q&A
  • 20:00-21:00 Networking and further discussions

Please register your attendance below to secure your seat. For EACD members only.