The Nordic Alliance for Communication & Management and EACD are excited to welcome Jeremy Lipschultz, Dennis Larsen, Vilma Luoma-aho and Cathrine Torp for a 60 minutes discussion on: “Trust and public debate in the age of Social Media and fake news”.

Lack of trust in society is a big topic that impacts day to day work for most communication leaders, building the reputation and the brand of their organizations.

Panelists:

Jeremy Lipschultz, Distinguished Professor at the University of Nebraska Omaha. Why conspiracy theories are so popular on SoMe and how to create authentic trustworthy content.

 

Dennis Larsen, Reputation Inc unlock value through strategic reputation management. User orientation – connecting brand to user journeys.

 

Cathrine Torp, EVP Communications and user experience at The Research Council of Norway. Who is the most trustworthy sender of facts and news? New results from Kantar trust barometer.

 

Vilma Luoma-aho, Professor, School of Business and Economics, University of Jyväskylä. What are the differences between Russia’s messaging and strategic communication of Western governments? In her presentation she will talk through results of the international research project they had on strategic communication of Russia.

 

The event is co-hosted by