Friday 27 March 12.30-13.30 CET

In 2018, the EACD asked senior communication professionals how they and their organizations were adapting to a world of “radical uncertainty” where trust was low, populism was high and ambiguity was everywhere.
We found that the price of consumers’ and stakeholders’ support in this new age was purpose with proof, radical transparency and a seat at the table.
Now that we are in the middle of the COVID-19 crisis, what if any lessons can we take from this research? Are people’s expectations for brands and companies different? Were the changes communicators putting in place the right ones or do we need new ones? Is the time for listening to our stakeholders over and the time to act now? Does purpose still matter – and if “Yes” in what ways?

In this webinar Phil Riggins will review the most recent data we have on communication during a time of radical uncertainty, factor in the views of expert commentators and provide space for all participants to share their views on how we as a profession can help during this very difficult time.

 

Register here