Arzu Deniz Aksoy is a Senior Executive with 25+ years of B2B and B2C Business Management background in international and multi-cultural environments. She has proven achievements in all phases of marketing, communication and business development. Ms. Aksoy has worked with multinational companies such as Coca-Cola, Etap, 3M and joined BASF in 2006 as Marketing & Operational Manager for Turkey, Middle East & North Africa. In 2008 she became European Marketing Manager for BASF Textile Chemicals. In 2010, she became Head of Communications & Government Relations for Region Europe, Middle East & Africa (EMEA) around 29 legal group entities in 34 different countries. Additionally she held responsibility as European Online Media Expert for Europe at BASF. She holds a M.B.A. from Dokuz Eylül University, Business Administration and a bachelor’s degree in Agricultural Engineering from Ege University. She holds a certificate from Communication and Media Studies at Quadriga University of Applied Science, Berlin.