Ashish Babu

Ashish Babu is the CMO and CCO for Global Markets at Tata Consultancy Services (TCS), where he leads brand strategy and communication efforts across a diverse range of regions, including North America, Europe, the Middle East and Africa (MEA), Latin America, and Asia-Pacific (APAC). Since joining TCS in 2008, Ashish has built a distinguished career spanning 25 years, holding several key leadership roles that have significantly impacted TCS’s growth and brand presence. Previously, Ashish served as Head of Communications for India, Director of Communications & Brand for UK & Europe, and CMO for TCS UK & Europe. In these roles, he has been instrumental in supporting global initiatives such as the World Economic Forum, TCS Marathon properties, and the Formula E partnership with Jaguar TCS Racing—an initiative he personally conceived and led. His leadership has garnered over 85 awards for excellence in branding, communications, storytelling, digital marketing, and strategy. A gifted storyteller, Ashish excels in building strong relationships with key clients, partners, and influencers. He collaborates closely with sales teams to drive large transformational deals. His innovative work has earned him accolades, including recognition in the Provoke Innovator 25 EMEA list of the most innovative CMOs/CCOs and the twice recognised in Global B2B CMO 100 list. He has been on the jury for Provoke, Campaign, B2B marketing awards, World Media and Hottopics B2B to name few. Before his tenure at TCS, Ashish held leadership positions in prominent organizations such as Tata Sky Ltd., Weber Shandwick, MSL, and Burson-Marsteller. He holds an Honors degree in History from Delhi University. In his current role, Ashish is committed to unlocking new opportunities and driving innovation at TCS, while ensuring the continued support of clients and communities.