Elsa Luz

Presently Elsa is the head of corporate communications office at AdP - Águas de Portugal group, providing direct support to the Board of Directors in all fields of communication, including strategic advisory. AdP - Aguas de Portugal is a leading group in the environmental sector in Portugal with operation in the areas of urban water and wastewater services. Elsa´s experience in corporate communications and PR management has allowed her to be hands-on a wide range of activities, from content production to strategic advisory and reputation management in PR agencies or as in-house communication manager. Elsa is most engaged in create and raise awareness to water value. She has been working on C-Level counseling, communication risks and opportunity assessment, media relations, crisis communication and reputation management as well as coordination of corporate media (sites, intranet, brochures, multimedia, annual reports, etc.) and team coaching and leading.