Jorunn Aamodt

Jorunn Aamodt is a Global Communications Business Partner at Inter IKEA BV, the worldwide franchisor of the IKEA brand. Originally from Norway, she moved to the Netherlands with her family in 2022 and boasts a diverse background in corporate communications across public, private, and non-profit sectors with over 15 years of communications experience and a deep understanding of how communication enables business goals and change. Jorunn embraces new ideas and tools for communication, including emerging technologies. Following the launch of Chat-GPT, she has explored generative AI and the potential and challenges it poses in the field of corporate communications. During 2023, Jorunn updated her skills with studies at Lund University, London School of Economics and Political Science (LSE) and Rotterdam School of Management, focusing on strategic communications, organizational culture and transformation, and the ethical implications of AI in society.