Lars Seynaeve

Lars oversees media relations, internal and client communications, marketing, government relations and community affairs across all Citi businesses. Lars is based in Paris. Lars joined Citi in 2001 as Corporate Communications Manager for the consumer business in Belgium, France and Germany. In 2004, he became the official spokesperson for the entire Citigroup franchise in Belgium and joined the Citibank Belgium management team. In 2006 he assumed the role of Public Affairs Officer for Belgium, the Netherlands and Luxembourg covering internal and external communications, public affairs, corporate social responsibility, media relations and government affairs. Lars holds a BA in Travel Management and started his career as a journalist and travel writer. Prior to joining Citi he was responsible for Marketing and Communications within an incipient IT company where he oversaw the integration of several geographically disparate teams into a single, unified function when the company expanded into France, Sweden, the USA, South Africa and Australia. Lars is married and father of a twin boy and girl. He enjoys spending his free time with his family, horse-riding, attempts to play golf and remains active as a travel writer.