Laurent Turpault

Laurent heads up communications and public affairs efforts at AccorInvest, a leader in hotel investment and operations in Europe, also present in Latin America and Asia. He began his career in marketing at Crédit Agricole, where he quickly realized the crucial role of brand image in building lasting consumer relationships.

He spent a decade at Heineken France, where he developed the company’s digital strategy as well as an innovative program to enhance the beer category’s image. He also established the CSR and communication roadmap, positioning Heineken as a thought leader.

He then served as External Affairs Director for Southern Europe at Bacardi-Martini, and later as Public Affairs, Sustainability, and Communications Director for France at The Coca-Cola Company. In these roles, he embedded communication into core strategy, supported Coca-Cola’s transformation into a total beverage company, and played pivotal roles in major events and public affairs initiatives.

In 2021, Laurent earned an Executive MBA from HEC Paris, specializing in digital transformation. He believes in the transformative role companies can play through societal dialogue and is passionate about issues like inclusion. He closely follows developments in artificial intelligence and its implications for communication.