Lorenzo Brufani

Lorenzo graduated with honours in Political Science from LUISS University in Rome.

Journalist and publicist, he worked for CNN America and TG4 Mediaset.

Over 25 years as a business communications consultant, he has developed and managed communication plans and events for over 80 companies, institutions and associations including ABI, ANIA, Airbnb, Assobirra, Cofely-GDFSuez, Conad, Coca-Cola, Gi Group, Hasbro, Henkel, LinkedIn, Kellogg, Symantec, SEAT PG, Unes, Verizon and Visa.

He has been Head of Media Relations in Borsa Italiana (Italian Stock Exchange).

He has developed an expertise in strategic planning for Integrated Communications, Digital PR & Media Relations, Reputation & Crisis Management and Influencer Marketing.

For the past 20 years he has been teaching management training courses in Communications at business schools and universities such as Sole24Ore, LUISS Business School, RCS Academy and IED Communication.

In 2006, he founded the consulting agency Competence and become its Chief Executive Officer.

He was the Italian spokesperson for TripAdvisor from 2008 to 2013.