As Chief Communications Officer, Luca oversees all internal and external communications activity for MSC Group’s Cruises Division from its global HQ in Geneva, Switzerland. Working closely with the Executive Chairman and the CEOs overseeing its two cruise brands, MSC Cruises and the soon-to-be-launched new MSC luxury brand, Luca develops and implements communication and stakeholder engagement strategies globally in line with management’s vision and objectives for the business. At an industry level, Luca co-chairs the Brussels-based Cruise Lines International Association’s (CLIA) European Communications & Public Affairs Advisory Committee. He is also a member of CLIA’s global Strategic Communications Advisory Committee out of Washington, D.C. Luca is also currently Vice President and member of the Board of the European Association of Communication Directors (EACD). A seasoned communications and corporate affairs leader, prior to joining MSC Group Luca was Head of Corporate Communications & Public Affairs at Benetton Group. He had joined from Luxottica Group, where he was first Director of Corporate & Financial Communications and then SVP, International Corporate Communications. Luca earned a Bachelor’s Degree in International Marketing Management from Baruch College, City University of New York.