Shweta Kulkarni Van Biesen is the Head of Internal Communications at Bridgestone EMEA, based in Brussels, Belgium. She has a proven track record in reputation management through proactive media relations; leadership communications, change management and employee engagement. Prior to Bridgestone, Shweta spent 14 years creating a coherent, global approach to communications and managing brand newsrooms designed to reach policy makers, health-attentive moms and plastic-conscious consumers. She is passionate about the role of communicators as in-house journalists asking probing questions and seeking answers for today’s engaged workforce. She holds a bachelor’s degree in Computer Science and master’s degree in Communication & Information Studies from Rutgers University, New Brunswick.