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More than 100 participants met at the international event “Social media influencers. Do we use them in a proper way?” arranged in cooperation of EACD and Lithuanian Public Relations Specialists Association (LRVS) in Vilnius.

“The fact that so many participants have joined the event, shows that the topic on social media influencers is very important as organizations are increasingly challenged by them on social media. The biggest challenge for communication professionals is to understand the importance of social media influencers, but they rarely use specific strategies to communicate with them, to identify them, to track and to approach them proactively. I hope that participants of this workshop will now easily find solutions based on the best practice examples shared by our speakers”, said Lina Jakučionienė, EACD ambassador and the Chairperson of LRVS.

The insights on social media influencers were shared by speakers Toni Perez, CEO of OS/G Communications Agency, Arvidas Bendorius, Author of “How to become a star of Facebook“ and social media influencer (more than 140 K followers in FB) and Aidas Puklevičius, Creative Director at Fabula Hill+Knowlton Strategies.