Event

On June 19th, senior managers will gather at the Milan headquarters of ADVANT Nctm Law Firm for an exclusive event dedicated to the strategic defence of brand reputation. Hosted by EACD (European Association of Communication Directors) and the international law firm ADVANT Nctm, this roundtable will explore how closer collaboration between legal and communications teams can enhance brand protection in today’s complex environment.

Participants will engage in a dynamic and informal exchange of practical insights and strategies, guided by an esteemed panel of experts:

Paolo Lazzarino, Nctm ADVANT Partner and intellectual property specialist

Claudia Loda, SVP Communications at Paramount Global

Laura La Ferla, Head of ATM Communication

Luciano Luffarelli, Head of Communications at Piaggio Aerospace

Giulio Uras, Advant Lawyer and Cybersecurity expert

Adding to the discussion, EACD’s Country Lead for Italy, Lorenzo Brufani, Founder & CEO of Competence, will deliver a keynote speech on the strategic role of public relations in brand reputation management. Vanessa Pavinato, EACD Board Member and Head of Communications at European Society for Medical Oncology, will also say a few words.

Designed for high-level professionals, this event offers a rare opportunity to gain actionable insights from leading experts in law and communications.

Meet the speakers

Lorenzo Brufani, Founder & CEO, Competence
Lorenzo is the founder and CEO of Competence, an agency specialising in digital PR and reputation management. He has aided over 100 Italian companies, multinationals, and associations in enhancing their reputations through crisis management, media relations, digital PR, social media, and both corporate and international communications. In addition, he consults in sustainability communication and serves as a moderator, public speaking expert, crisis trainer, organisational coach, and counsellor. With almost three decades of experience, he actively leads business communication training, coordinating various Specialisation and Master’s courses at the 24 Ore Business School and IED – Instituto Europeo di Design.

He holds the position of Country Leader for Italy within EACD, the European Association of Communication Directors, and has previously served as the head of media relations at Borsa Italiana (the Italian Stock Exchange) and as the Italian spokesperson for TripAdvisor.

Vanessa Pavinato, EACD Board Member and Head of Communications at European Society for Medical Oncology
With a background in multilingual communication obtained in Italy in the Nineties, Vanessa freelanced for 8 years before entering the world of event management for no-profit organisations. At a time when politically correct was just a “label”, she helped organisations supporting people with disabilities change the public perception and obtain meaningful results. That marked a turning point in her professional life.

After one additional year as a consultant, Vanessa officially joined the European Society for Medical Oncology (ESMO) in 2003, where she is Head of Communications. ESMO is a leading medical professional organization, representing over 40,000 professionals globally. Having worked for more than 20 years in the field, she has witnessed some of the most critical developments and evolutions that have impacted both the organization and communications.

Paolo Lazzarino, Partner, ADVANT Nctm
Paolo Lazzarino is a Milan-based partner specializing in intellectual property law, with extensive experience in complex litigation, including cases with cross-border implications, focused on protecting corporate intangible assets such as trademarks, patents, copyrights, and designs.

He regularly advises clients on intellectual property and advertising matters and is frequently involved in negotiating licensing, R&D, distribution, sponsorship, software, database, media, and advertising agreements. His practice spans multiple industries, including fashion, entertainment, marketing, technology, biotech, and design.

An author of scientific publications and lecturer in master’s programs at IED (European Institute of Design) and SDA Bocconi, Paolo is recognized by Chambers & Partners, Legal 500, and Who’s Who Legal as one of Italy’s leading experts in industrial and intellectual property.

In April 2023, he was appointed to the Intellectual Property and Antitrust Commission of the Milan Bar Association and joined the study group on the Unified Patent Court (UPC).