Rui Veras

European at heart he is concerned with the development of a better global society. As an active member of the European Association of Communication Directors he leads on content. Standing for evolution over revolution, Rui is a perception strategist, keen on sustainable social evolution. Trained as a political scientist with a focus on international relations and global environmental governance, he thrives in strategising and creating content to position individuals and organisations as thought-leaders aligned with the Sustainable Development Goals.

Narratives contribute actively to the development of a better society

In his view, the function of communication is essential not only to the reporting of facts, but also in facilitating change. Advances in communication work hand in hand with advances in digital technology; from engaging on social media, to how together with a strong narrative it is possible to strengthen a campaign and a brand. A comprehensive and impactful media strategy requires a full set of communication products to ensure target audiences are reached and activated. Thriving on creating content that expresses purpose in a creative and dynamic manner to diverse audiences. Throughout his career he has focused on issues that contribute to improve societies, from Greenpeace campaigns, sustainable fashion, to climate adaptation and the value of water. Having directed marketing and communications for The International Water Association, he is currently marketing manager for TotalEnergies-Corbion PLA, advancing the adoption of bio sourced and biodegradable plastic.